Within the framework of VTEX Connect Europe 2025, the renowned tennis player and entrepreneur Rafael Nadal held a deep conversation with Santiago Naranjo, VTEX's Chief Revenue Officer. The mindset of success: Rafael Nadal shares his values of discipline and resilience with leaders in Lisbon. Rafael Nadal captivated the 4,000 attendees by stating that the secret to moving from being a champion to a global entrepreneur is having 'the right mindset'. Santiago Naranjo, VTEX's CRO, stated that Rafael Nadal 'embodies the entrepreneurial spirit that inspires the essence of VTEX CONNECT' and that his career, marked by resilience and constant reinvention, reflects the mindset that drives innovation in global commerce. Nadal's business side Considered one of the greatest athletes of all time with 22 Grand Slam titles, Rafael Nadal has expanded his influence into the business world. The Spanish champion captivated the audience by sharing his perspective and transferring the values that marked his sporting career—discipline, resilience, and the constant pursuit of excellence—into the corporate sphere. Rafael Nadal told business leaders: 'To go from being a world champion to a world entrepreneur, you only need the right mindset'. The conference, held simultaneously with the WebSummit in Lisbon, attracted a high-level audience from major global corporations. The agenda focused on the future of digital commerce, including the transformative role of artificial intelligence. His ventures include initiatives such as the Rafa Nadal Academy, a high-performance center with locations in Mallorca, Mexico, Kuwait, and Hong Kong. Additionally, Nadal has invested in real estate, technology, and sustainability, participating in projects like the Rafa Nadal Museum Xperience, the Zel hotel in partnership with Meliá, and the Rafa Nadal Foundation, focused on education and sports for young people in vulnerable situations. The event's success was strongly supported by its ecosystem of partners, with AWS as the main sponsor.
